Designing Infographics

This past week, I designed an infographic for my first time. The infographic was a class assignment intended to persuade people to do something or believe something. Infographics have become extremely popular, as social media has grown. They are perfect for sharing around the web. What makes infographics so popular and powerful is that they leverage two things that the web spreads very well – visuals and data. Good infographics turn data into a meaningful story.

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Emerald Revolution Anniversary

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Today, May 23, 2013, marks the one year anniversary of the transformation from the Oregon Daily Emerald to the Emerald Media Group. We call it the Revolution. When I woke up this morning, the first thing I did was check Facebook on my phone. That’s where I saw it – the Emerald Media Group won best college newspaper of the year.

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Learning How to Analyze Social Media

ninkasi-logo-128At the beginning of this term, our class was assigned to conduct a social media audit and conversation analysis for a company or organization of our choice, along with three of its competitors. My group of four, including Nicole Ibarra, Heaven Lampshire and Grant Templeton, decided to do our project on Ninkasi Brewing Company – a microbrewery based in Eugene, Ore., that makes and sells locally oriented craft beer.

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Making it in Sports PR

aaronWarming up

Aaron Grossman is the communications coordinator for the Portland Trail Blazers, the only NBA franchise in the Pacific Northwest. He graduated from the University of Oregon in 2008 with a major in public relations and minors in communication studies and business administration. Aaron also took an interest in electronic media, which he took several classes in. To complement his studies, Aaron got involved in several internships, serving as a promotions intern for KEZI 9 News, a sports editor for Oregon Live, and an intern for the University of Oregon Athletics Department.

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The Road Less Traveled

“PR is like planning for the unexpected, which you really can’t do; it’s knowing that you’re going to come in one morning having no idea how your day is going to turn out because something will pop up, and suddenly all of your plans for the day go out the window.” 

Erika Tower is the public relations director for Constant Contact, one of the largest online marketing companies for small businesses and nonprofits. Erika didn’t quite take the traditional path into the PR world – this is her story on taking “the road less traveled.”

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Hello, and welcome to my first official blog. My name is Sara Israel and I am a junior at the University of Oregon in the School of Journalism and Communication. I am majoring in public relations and expect to graduate in June 2014.

Three years ago I made the greatest, most life-changing decision I have ever had to make: where to attend college.


Obviously, I chose the best college.

In one more year, another life-changing event will hit me: I will graduate college and enter the real world. This blog will serve as a platform for me to explore the world of PR and prepare me for the industry I will soon be a part of. For starters, my posts will be based off of assignments for my Strategic Public Relations Communication class. You are welcome to join me on my journey as I dive head-first into PR blogging. Thanks for stopping by!