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EXPERIENCE Marketing Staff, Boys & Girls Classic, University of Oregon, Eugene, Ore. November 2012 – Present o Created a Facebook page and Twitter account for a charity golf tournament o Posted updates from social media accounts to increase participation and promote sponsors o Wrote news releases for the local media to promote and cover the event o Filmed and edited a promotional video featuring the Eugene Boys & Girls Club Account Executive, Allen Hall Public Relations (Student-Run Agency), University of Oregon, Eugene, Ore.October 2012 – Present o Developed a PR plan to spread awareness and increase participation for our nonprofit client, Friendship Foundation for International Students o Designed fliers and brochures to be distributed in the study abroad office o Formulated strategic partnerships with organizations on campus and drafted email templates o Exceeded objective to increase participation by 50 percent Marketing Intern, Emerald Media Group, University of Oregon, Eugene, Ore.July 2012 – Present o Helped the student media company grow revenue, readership and reach by running promotional campaigns through Facebook and Twitter o Planned events to raise student awareness and interest, such as the football watch parties o Increased average print newspaper readership by 19 percent from two years ago o Increased Facebook audience by 117 percent in seven months o Increased website page views by 95 percent in one year PR/Media Assistant, Emerald City Friendlies, University of Oregon, Eugene, Ore.January 2013 – May 2013 o Constructed a new set of regulations for an annual charity soccer tournament o Wrote news releases for the local media to promote and cover the tournament o Designed fliers for fundraising and tournament advertising o Planned fundraising events prior to the tournament, such as a FIFA video game competition Coordinator, Women’s Club Soccer Team, University of Oregon, Eugene, Ore.January 2012 – June 2012 o Managed equipment, team email, website and Facebook page o Created itineraries; organized events; and booked ground transportation, flights and hotels for 18 people EDUCATIONBachelor of Arts in Journalism, University of Oregon, School of Journalism and Communication.Expected graduation: June 2014 o Major in Public Relations; minor in Business Administration o Member of the Warsaw Sports Business Club and the University of Oregon Public Relations Student Society of America (PRSSA) SKILLS
- Fluent in SpanishProficient in Microsoft Office, Facebook Insights, Twitter, HootSuite, Bitly, WordPress, and Final Cut Pro
- Proficient in Microsoft Office, Facebook Insights, Twitter, HootSuite, Bitly, WordPress, and Final Cut Pro
- Intermediate knowledge in Adobe Creative Suits and Google Analytics