Making it in Sports PR

aaronWarming up

Aaron Grossman is the communications coordinator for the Portland Trail Blazers, the only NBA franchise in the Pacific Northwest. He graduated from the University of Oregon in 2008 with a major in public relations and minors in communication studies and business administration. Aaron also took an interest in electronic media, which he took several classes in. To complement his studies, Aaron got involved in several internships, serving as a promotions intern for KEZI 9 News, a sports editor for Oregon Live, and an intern for the University of Oregon Athletics Department.

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The Road Less Traveled

“PR is like planning for the unexpected, which you really can’t do; it’s knowing that you’re going to come in one morning having no idea how your day is going to turn out because something will pop up, and suddenly all of your plans for the day go out the window.” 

Erika Tower is the public relations director for Constant Contact, one of the largest online marketing companies for small businesses and nonprofits. Erika didn’t quite take the traditional path into the PR world – this is her story on taking “the road less traveled.”

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