Learning How to Analyze Social Media

At the beginning of this term, our class was assigned to conduct a social media audit and conversation analysis for a company or organization of our choice, along with three of its competitors. My group of four, including Nicole Ibarra, Heaven Lampshire and Grant Templeton, decided to do our project on Ninkasi Brewing Company – a microbrewery based in Eugene, Ore., that makes and sells locally oriented craft beer.