The Road Less Traveled

“PR is like planning for the unexpected, which you really can’t do; it’s knowing that you’re going to come in one morning having no idea how your day is going to turn out because something will pop up, and suddenly all of your plans for the day go out the window.” 

Erika Tower is the public relations director for Constant Contact, one of the largest online marketing companies for small businesses and nonprofits. Erika didn’t quite take the traditional path into the PR world – this is her story on taking “the road less traveled.”

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